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MiZU

Packaging
Motion
Branding

A concept Japanese Gin brand I created, intended to be a small-batch, artisanal brand of Japanese Gin brewed in Kyoto, using locally sourced ingredients and ethical practices. The restraint of using only a select few Japanese-specific botanical infusions and the refinement of the product is communicated through the branding I developed by comparing the level of purity of this gin, and the attention to detail in craft, to the quality of the purest water. This is emulated through the brand elements and refined color system as well as the intentionally reversed placement of the label.

Packaging

The layout of the label is intentionally reversed to force the viewer to either turn the bottle to view the interior artwork created from the “z” of the wordmark distorted by the liquid in the bottle, or turn the bottle to the left and follow the line art representing flowing water to reach the flavor profile, handwritten batch number and other information

The line art on the front is repeated on the inside of the flavor label on the bottle neck, which is intentionally offset with the main label.

Digital Renderings

Brand Activation

Digital Media

Process

In Cinema 4D I modeled the bottle and cap using a loft, and created flat labels that I applied the textures to as decals using the alpha channel, then I applied the labels to the bottle using a bend deformer. I used the St. George’s gin bottle to create my prototypes.